Everybody who leaves their hometown has left a few favorite restaurants behind. I left St. Louis almost three decades ago, but I still miss Imo’s Pizza and Ted Drews Frozen Custard. Every time I visit my hometown, I’m having Imo’s Pizza and Ted Drews (in that order, and probably White Castle later that night).
Unfortunately, Florida doesn’t have a Ted Drews (there’s only one, and as I said, it’s a 1,000 miles away). The good news is, I have found a substitute. I really really like Dairy Queen’s Blizzard. Blizzards are the next best thing. For those of you unfamiliar with the Dairy Queen menu, a Blizzard is soft serve ice cream with sweets mixed in. Depending upon my mood, I may mix in cookie dough and peanut butter cups, or bananas, chocolate, and peanut butter. It’s just tough to say.
Full disclosure: I have not been compensated in any way to endorse DQ’s blizzard, Ted Drews, or Imo’s. If I had any sort of inkling that mentioning products would get me some freebies, I would launch into a rant about my love of Porsche and various all-inclusive resorts.
Anyway, back to Dairy Queen.
What do you think the average net worth is of the folks eating at DQ?
Let’s think about how many customers the average DQ can seat. Maybe 30 or 40 dessert goers, max? Dairy Queens are typically small. Could you, possibly, get a good feel for the net worth of the customers inside without ever stepping foot inside?
I have a friend looking for an apartment, and he won’t even tour an apartment inside if the complex doesn’t pass his “parking lot test.” In other words, if there are crappy cars parked everywhere–he doesn’t want to live there. Doesn’t matter what the place looks like on the inside. Same goes for a DQ parking lot, you may be able to gauge the net worth of the folks inside just by looking at the parking lot, right?
Wrong. It is really hard to establish net worth based upon car alone. After all, the average income of a BMW owner is the price of the BMW. So, we’re not going to be able to establish an average net worth based upon the parking lot (does knowing the average income of a BMW owner really tell us anything meaningful? Hold that thought).
The good news is, we can still establish the net worth of Dairy Queen customers at a particular store, on a particular day. Let’s take a look at a Dairy Queen in Nebraska, on Monday, June 11th, 2018. Continue Reading